Beaconic improved price and the value of their hardware iBeacon sets for retail stores, preparing to send a second batch of units later this month.

€ 99 ($ 135) Hardware Kit Company iBeacons now has three instead of two. Meanwhile, the retail kit has been a fall in the price of € 249 ($ 338) to € 199 ($ 271) and now includes four iBeacons along with a full software license, against the two. Beaconic Premium Kit has been updated four to six iBeacons costs € 299 ($ 406), down from € 349 ($ 474).

Beaconic emerged as one of the first manufacturers iBeacon in Europe earlier this year. Apple iBeacon indoor positioning technology has attracted much interest from retailers and vendors, but has yet to fully take off.

According Beaconic, the company has sold a “huge amount of kits retail”, aimed mainly at places like museums, resorts, hotels and theaters. In the near future, plans to launch Android Beaconic.

Source: The prices of the units – Apple-licensed commercial kits iBeacon

In the latest (NASDAQ: AAPL) Apple Inc. ‘s iBeacons the British Odeon Cinemas is trying to bring smartphones using one of the places where generally prohibited and considered quite clumsy, so the room cinema. The headlights, which transmit very specific location data via Bluetooth Low Energy (BLE) will be added to the properties of the cinema chain determine how actually improve the customer experience there.

According to an article in Marketing Week, Odeon and has an alignment of the different intended uses for geofencing devices. One of the most intriguing is a possible method to allow visitors to scan the theater movie posters on the walls. This would result in the application of Odeon to play trailers of the film in question and to show the moments when the film is shown.

For now, the company plans to use the beacons to the pre-show information and for post-show follow-up. However, according to spokesman Andrew Edge, there is a possibility that (AAPL) Apple iBeacons can be used within the film itself while a movie is playing, although the details of this remain vague.

Sorry, Odeon is focusing on doing the pre-show larger and more satisfying whole theater experience through the use of part iBeacon and associated applications. Besides the possible scanning feature poster noted above, the application also alert to the theater ticket offers certain movies, and help them find they want to buy soft drinks, while going to see the movie you have chosen.

Odeon Cinemas is a company that was founded in 1930 on the premise of using the most advanced technology available to deliver movies to customers. The cutting edge technology of 1930 was very different from today, but the company clearly remains dedicated to its original concept, and that tests incorporating iBeacons in theaters. The company has a loyalty program highly developed film as well, which probably worked in iBeacon scheme.

Odeon Cinema The company already has apps for iPhone and Android phones. The free app lists Top Films Movies AZ, and Coming Soon. Provides details of the film for each film on the list, including genre, release date, times, trailers, and other information. Much more functionality will likely be added to the latest version of this application to support the new Apple (AAPL) iBeacon push.

Source: Movie theater IBeacons – expand pre-show experience

Apple Inc. ‘s (NASDAQ: AAPL) iBeacon technology is still the “King of the Hill” in regards to the beacons, but its success is spawning many imitators who are taking new devices in interesting directions. Although none of these companies poses no threat to the powerful Cupertino company, present an interesting portrait of how Apple acts as a trigger for innovation, opening new fields where other then pursue the possibilities that branch in all directions from the trunk of the main idea. “”

Some of the most notable examples include:

MTI, a Japanese company, offers a headlamp system that prevents Bluetooth Low Energy (BLE), such as those used by iBeacons connections. Instead, their positioning beacons transmit signals through 20 kilohertz sound, too low for the human ear to detect but easily picked up by the microphones of smartphones, even in noisy conditions. This helps avoid the “Bluetooth congestion” caused by excess beacons operating in a confined area.

Slightly less accurate, i2Cat uses light emitting diodes (LEDs) to provide location services by ambient light sensor signaling a smartphone. This technique can not accurately determine the location of the iPhone within 3 feet, but can provide position data for less demanding applications.

Gimbal Geofence functions more like a traditional iBeacon, with BLE, but adds encryption schematics beacon. This blocks all applications from using a store beacons except for special applications store design themselves. Several different variants in the headlight design is also included in the range of gimbal, including those that focus on the performance of proximity, geofencing, and “detection of interests” which adjusts the headlamp experience to individual interests end users.

While smaller companies have come up with a smorgasbord of fascinating beacon variants and even some technologies that exceed the usefulness of iBeacon own, none of these new companies are likely to leave even come close to Apple (AAPL) of its position dominant in the world of information geofencing.

Signature Tim Cooks’ already secured the business of larger players such as American Airlines and Major League Baseball. After investing in iBeacons, these companies are not likely to discard their sunk costs for any alternative however brave and resourceful David trying to take the Cupertino Goliath. Moreover, Apple (AAPL) offers the inestimable advantage of being fully integrated remote “ecosystem” – as noted by American Airlines, the decision to use iBeacons was easy, since approximately 85% of the company’s customers used aviation support iOS mobile devices.

Source: Apple iBeacon competitors

“It can be a little crazy at DFW,” he said. “65% of my customers are at the gate early because they’re nervous about getting the wrong one.

SITA is already working with airlines and iBeacon technology at a number of airports across the globe including Dallas Forth Worth, San Francisco International, London Heathrow and Shanghai Hongqiao International.

The airline technology organisation has also set up a Common-use Beacon Registry enabling airlines and airports to manage and share data. American Airlines is the first carrier to use the registry

Peters added: “Any airline or airport that is thinking about iBeacon technology needs to think common-use and check out the Registry.

In all, American Airlines will deploy 100 beacons which are just about the size of six silver dollars stacked on top of each other. They cost around $10 each when purchased in bulk, and can remain in service for up to 5 years.

We just spotted recently a huge discount available on that beacon, on sale now for only $59.95 offered by BUYibeacons.NET here: http://buyibeacons.net/index.php/9year-battery-ibeacons-long-life-beacons.html

The parameters are also very promising. 9 year iBlue beacon package, Water Resistant, 200 ft Range, SNF beacon, Security Encryption, RM CORTEX MO, TX output calibrated to +I- 1dBM, fully customizable, optional: Buzzer, LED.

There are also few other beacons at BUYibeacons.NET which seems to be the world’s first marketplace for ibeacons but we expect more like that to emerge soon.