Mobile coupons SnipSnap Company is increasing its efforts based on location in a new pilot with department stores Lord & Taylor.
The launch of City Center is using iBeacon – technology that allows Apple iOS apps are location-based notifications via Bluetooth – to send to specific buyers Lord & Taylor promos depending on where they are in the store, said CEO Ted Mann SnipSnap. If a user is walking SnipSnap by Michael Kors area of the department store, for example, the lighthouse a push notification to the phone that person be fired. Could be an advertisement for the sale of Michael Kors coupon or special Michael Kors.
The program is being tested in five stores Lord & Taylor and five stores of the Hudson Bay located in Canada. There are about 25 beacons, manufactured by Boston-based swirl around each store, Mann said.
iBeacon not be the new approach SnipSnap, Mann said. It’s that the company wants to be able to support this technology for its retail partners. Lord & Taylor is one of the retail partners over 40 SnipSnap, SnipSnap paid every time one of their coupons are redeemed. Here’s how the launch more than your income, Mann said.
SnipSnap has been offering location-based customers since its launch services, but has been experimenting with new technologies in the past year. He began to use the technology “geofencing” last fall, which allows a phone to store data on the exact forms of the malls and corresponding coupons sent when a user is near a shopping center. SnipSnap is using this technology with all the “main level shopping centers” around the country, Mann said.
Source: How coupon startup SnipSnap is using iBeacon to send ads to your phone
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