There was a lot of interest surrounding iBeacons Apple when they launched alongside iOS 7 to the end of last year, but since they are still in the early stages of implementation, we have not seen any data regarding its effectiveness. Advertisers said the iBeacons potential as a new platform was huge, and now we are finally starting to see the results. 9to5Mac shares a report InMarket, a company currently installed iBeacons in grocery stores, which illustrates the point perfectly advertisers.
Using Brands Hillshire example, InMarket announced the intention of buying American Craft link sausage company 2ox increased after installation of iBeacons, representing a “500% increase over the average of GPC’s commitment ads mobile. ”
We started experimenting with location-based and more focused on mobile technologies a year ago, recognizing that the location is key to working with our consumers, “said David Ervin, director of integrated marketing for Hillshire Brands.
Having identified that the goal of American Craft Link sausages consumers were less likely to bring traditional print coupons and redeem in stores, Hillshire, BPN and designed a mobile campaign InMarket first that the beacon and leverage technology to identify potential customers geofence in-store and serve you relevant and timely information that could be used immediately to the store. Consumers were warned American Craft in the store, and they were given the opportunity to add the product to your shopping list, earn points for participation with the product or coupons for purchase.
There was also a marked increase in brand awareness and sales in general throughout the American Craft iBeacon campaign. Within 48 hours, mobile ads had already attracted 6,000 commitments in stores. Needless to say, countless other brands will be impatient to include iBeacon campaigns in their marketing strategies, whether these results remain consistent.
Source: Apple’s iBeacons are paying off for advertisers in a huge way
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