Last year, news of Apple’s iBeacon technology began to hit the street. With iOS 7, the iPad maker included the ability for third-party tech companies to make devices that would connect wirelessly to iOS devices from localized transmitters. The transmitters work using Bluetooth LE (low energy) to conserve energy. It can be used in retail stores to offer discounts to shoppers, large-indoor complexes to track your whereabouts inside, and baseball stadiums to beam relevant information directly to you. Today, Major League Baseball (MLB) announced that two of its ballparks are fully equipped with iBeacon technology and are ready for Opening Day.

 

According to Re/code, MLB has finished installation of 65 iBeacon transmitters at Los Angeles’ Dodger Stadium and San Diego’s Petco Park. The professional baseball organization plans to have more than 20 parks equipped with the transmitters by Opening Day in late March.

To receive transmissions from the iBeacons, iPhone and iPad owners running iOS 7 can download the MLB At The Park app. The app will provide digital coupons, trigger video clips, and more. The organization plans to implement different features throughout the different parks. “Thirty clubs gives us the opportunity to work with clubs to customize based on their fans,” Adam Ritter, senior vice president of wireless MLB Advanced Media, said in an interview.

The iBeacon promises to open a whole new way to connect to consumers. So far, we’ve seen the technology implemented in Apple Stores, it is now part of Automatic’s Link service and could potentially be used to facilitate automatic payment at parking garages, and one tech company has started a magazine browsing kiosk service where iPad owners can actually read digital versions of magazines when within transmission range of the iBeacon.

MLB’s implementation of the iBeacon is sure to cause a stir and might be a great way to show off what the technology can really do.