In the latest (NASDAQ: AAPL) Apple Inc. ‘s iBeacons the British Odeon Cinemas is trying to bring smartphones using one of the places where generally prohibited and considered quite clumsy, so the room cinema. The headlights, which transmit very specific location data via Bluetooth Low Energy (BLE) will be added to the properties of the cinema chain determine how actually improve the customer experience there.
According to an article in Marketing Week, Odeon and has an alignment of the different intended uses for geofencing devices. One of the most intriguing is a possible method to allow visitors to scan the theater movie posters on the walls. This would result in the application of Odeon to play trailers of the film in question and to show the moments when the film is shown.
For now, the company plans to use the beacons to the pre-show information and for post-show follow-up. However, according to spokesman Andrew Edge, there is a possibility that (AAPL) Apple iBeacons can be used within the film itself while a movie is playing, although the details of this remain vague.
Sorry, Odeon is focusing on doing the pre-show larger and more satisfying whole theater experience through the use of part iBeacon and associated applications. Besides the possible scanning feature poster noted above, the application also alert to the theater ticket offers certain movies, and help them find they want to buy soft drinks, while going to see the movie you have chosen.
Odeon Cinemas is a company that was founded in 1930 on the premise of using the most advanced technology available to deliver movies to customers. The cutting edge technology of 1930 was very different from today, but the company clearly remains dedicated to its original concept, and that tests incorporating iBeacons in theaters. The company has a loyalty program highly developed film as well, which probably worked in iBeacon scheme.
Odeon Cinema The company already has apps for iPhone and Android phones. The free app lists Top Films Movies AZ, and Coming Soon. Provides details of the film for each film on the list, including genre, release date, times, trailers, and other information. Much more functionality will likely be added to the latest version of this application to support the new Apple (AAPL) iBeacon push.
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