Unravel based in Vancouver, recognizes that our most demanding world-content, consumers are often bombarded with irrelevant content-content that is coming due or are calling an unlikely action. This kind of commitment are useless for brands and businesses and are annoying to everyone.
The old paradigm is that it was up to the mark to attract and nourish consumers to reach as far and wide as possible, but Unravel is allowing consumers to know the content and half of the data.
Using technology developed by iBeacon Estimote, Unravel is creating a new way for companies to communicate with the public. People with the app on your smartphone Unravel one day walk to a restaurant and instantly see the menu or approach a movie poster and get the closest theater and show time.
Unravel offers three different models of content on your dashboard: “Welcome” link on web page to be displayed as a browser, the image to tell a story through mobile swipe and a simple message, such as
“One great thing about this is that when you leave a place, not content to leave all that behind,” says Amit Aujla, cofounder of Unravel. “All content is compiled in [Unravel] feed, so if there was something you were interested in appearing on the phone, you can return to it later.”
Once the “indicators” have been implemented in a given location service, will be able to operate in three different areas: immediate (one meter), intermediate (five meters) and far away (25 meters).
“The main thing will be used by the companies will be the immediate area,” Daniel Khatkar cofounder Unravel, Techvibes said, “because when you start going to the widest range, the radius becomes very large. Whether you are in the other side [of a company] may not necessarily want to be there to receive information. ”
Unravel is not only using the iBeacon to send messages and attract customers, there are a lot of great data that can come from such a little device. The iBeacon can measure temperature and evaluate the number of jobs in an area for a period of time. All these data can be a tool for companies such as transport, retail and event services costumer seeking optimal and internal performance.
Unravel currently preparing to host a series of hidden in collaboration with established companies. Participants will have the opportunity to experience firsthand the new technologies and have the opportunity to win gift cards and tickets to events. The application will be available soon in the App Store and the treasure hunt is set to start in August.
“With the treasure hunt, we want to show people how the technology works,” said Khatkar. “It’s an opt-in technology, but want to use it, at least they will know the purpose of the technology and what it is.”
Unravel offers brands and advertisers a broad platform to inform, promote and maintain contact with consumers. The scavenger hunt is the initial step to Unravel to gain traction, but the potential looks promising for this young company as we continue to educate the newly discovered iBeacon value.
“I want companies to come in contact with other companies and say, ‘I want to advertise on your Beacon in your store,'” said Khatkar. “Or if I’m an advertiser and want to contact Uber or a taxi company and put a Beacon there-on the basis of which will have a target audience demographics-then.”
Source: Vancouver’s Unravel Brings Businesses and Customers Together Through Apple’s iBeacon
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