Managers luxury restaurants Frankfurt pride to know the names of most of their regular customers.
Soon, they will know favorite diner table, exactly how long they spend in the restaurant, which dish calling for more-and will even know when your pension is in the bathroom.
Restorative Christian Mook, owns 5 restaurants known high level Mook Group is testing an application using Apple technology iBeacon ‘s, which tracks customers in their restaurants.
If it works in one of the restaurants, Mook will roll out to the other four.
The application watches the guests spend time in the restaurant and uses a ranking system to reward them for their loyalty. Mook says that after waiting for tracking indoor location, items ordered and the amount of payment to all customers with an eye toward offering new services and improve existing ones.
Component iBeacon App, which was launched by Apple last year, uses Bluetooth low energy technology to determine a user’s location inside within 5 to 10 inches. Tracking works through pods beacons installed on the site, interacting with the user device as the client is in the range of the restaurant. To run the application, users have to download, but it is not necessary to activate it to enable the tracking started.
From now on, all the information generated by the application are stored in the device of the person but Mook group says it hopes to do more with customer information on line.
“At the moment the application does almost nothing to support our business,” said Feres Ladjimi, Group CEO Mook.
Diners Mook, who on average carapace between € 20 euros, 30 € ($ 26 – $ 40) for a main course, you can use the app to upload your path “Guest” ranking at the “Addicted Connoisseur” based in the amount of time spent in any of the locations in the group. Guests with statements of higher-level applications are rewarded with a welcome drink, automatic placement on the guest list for future events or even entry in the fast lane.
“It will be even more interesting when we get to the next stage and we know the names of the guests, what people eat and drink, how often and when the customer comes in – either for personal reasons or for business reasons, all as a way to improve service, “said Mr. Ladjimi, adding that any access to information would be on a voluntary basis and with the permission of the client.
Germany is an unlikely home for an application using iBeacon technology, such as location-tracking features could worry the citizens in a country historically sensitive about privacy, and angry with the recent allegations of NSA spying.
“We’re still trying to figure out where the boundaries of our target between privacy and intimacy group are,” said Joel Martinez, director of technology CandyLabs, the company that produces the application to Mook.
Source: Will Apple’s iBeacon Whet German Diners’ App-etite?
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